SBF - I hear what you're saying. You make a good point about the progression. However, why on earth would they now allow wives to count 4 hours a month for the family study in addition to the 4 hours the husband can count? I suspected it was to boost the numbers but why do that if you're going to drop the requirement? That just doesn't seem to fit into the pattern that you described.
What about pioneers & aux pioneers? They have specific hour requirements that while they have dropped over the years still need to be measured.
I recall being told more than once that the whole purpose of the congregation was to preach. I disagree with that statement after actually reading the New Testament since James and Paul seem to indicate to me that the congregation is there as a support mechanism for believers which is the mainstream view of Christianity. Remember, you can't manage what you don't measure and the point of the reporting was to make sure that everyone is engaging in the "life saving preaching work".
I'm not saying it can't happen and agree with your overall point of view that the religion is in the midst of a major transformation. It has to morph to maintain any growth. But the timing is strange because it seems the numbers have been up the past couple of years.
Dropping the reporting requirements would be the biggest cultural change within JWs that has happened in my close to 40 (ouch) years.It would turn the focus from an external top line growth prospective to an internal bottom line retention effort. I personally think that's what they need to do to remain viable and certainly think that the Mormons provide a great template on how to run a large, high-control religion and I think that's exactly what they did.
Sir82 - Interesting on the letter but if they're not going to print the stats in the KM, I guess I can see why they moved the report from the 6th to the 20th. That will certainly hurt the Aug peak giving another 2 weeks to hound the publishers to put in a report.
Another point, maybe they're losing so much money on printing literature, that they want less distribution? Therefore, no need for the endless door knocking to "place" magazines.